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The Digital Mall
| Title | The Digital Mall |
| Aidamount | 3.639.000 |
| Organization | Dreisler Storkøb A/S |
| Homepage | No homepage |
| Contact | Michael Skriver Manager (msk@sparnord.dk |
| Other participants | MW-Data A/S
PAKKE-TRANS A/S
SONOFON A/S
SPAR NORD BANK A/S |
| Theme | Industrial Develop. |
| Keywords | Systems integration, e-business |
| Project start | 16 March 2001 |
| Project end | 21 August 2001 |
| Description | The Vision behind the “Digital Mall”
As a part of The Digital North Denmark, a digital mall will be developed, which could be the electronic shopping site on the Internet preferred by the North Denmark Citizens. The mall is intended to attract ”Business-to-Consumer” (B2C), ”Business-to-Business” (B2B) in the industrial sector and to be the site where the state, county and municipalities will undertake their purchases.
“The Digital Mall” is developed with a focus on North Denmark but later the concept can be extended to the remaining country. The philosophy behind the project is: Think big and keep expanding your market continuously - with a focus on a future use of the Mobile Internet.
On the B2C market “The Digital Mall” should be known for its 24-hour delivery, trustworthy providers/stores, around the clock telephone service and secure payment. On the B2B market the mall should also be renowned for its use of stat-of-the-art technology for the handling of logistics, distribution and inventory management.
The Mall – the Virtual Shopping Centre
Metaphorically speaking The Digital Mall is a shopping mall on the Internet.
In the physical world a shopping mall is made up of a line of common facilities, individual shops, a common square and a recognisable brand.
The Digital Mall is a virtual shopping centre consisting of a line of Internet stores and a common virtual square. On this common square all stores can market special offers for profiling each store and unique brands – an open market place for many stores.
The Digital Mall will differentiate itself from the known e-business portals by demanding that the stores are subject to a set of quality requirements or business rules - a code of good business conduct - which is crucial to the customers' added value and their use and perception of the mall.
The code of good conduct is defined in “The Digital Mall” as:
-24-hour delivery –differentiated method of delivery and price level
-Telephone service around the clock - personal attendance and Contact to supplier outside of business hours
-Secure payment – using known types of payment and utilising the new mobile technology
-Return of items – rules laid down for the return of items
Individual Stores and Common Brand
“The Digital Mall” will develop a trade concept common to all stores. This means that the customer will order purchases following the same procedure in all stores. This also means that you can shop in several stores and eventually pay your total purchase in the virtual shopping mall.
Each e-store in the mall maintains its existing image and design/brand from the physical world. To the customer this means an element of recognition from the brands already established in “the real world”. To the store it means a further branding in the world of the Internet.
A recognisable and differentiated brand around The Digital Mall that will make it a attractive site to both costumer and seller.
The Digital Mall is open to new e-stores wishing to enter the Internet market. All the while existing e-stores with a store and brand established on the Internet already will be welcomed.
A Common Square
Once the customer enters The Digital Mall he starts on the square which will be constantly filled with attractive offers from individual stores. On the square auctions will be held on the items submitted by the stores.
The square will also be an ideal place for the distribution of information to the citizens. This could be information from the state, county or municipality, which today are primarily announced in the press media.
Project Consortium
Behind The Digital Mall is a consortium including companies with core skills within the retail trade, technology, transport/logistics, telecommunication/Mobile Internet and Banking. This consortium includes the following companies:
Dreisler Storkøb A/S
MW-data A/S
PAKKE-TRANS A/S
SONOFON
Spar Nord bank A/S |
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